I’m a great believer in simplicity not only in design but in all parts of my life, but what is simplicity? I guess it could mean different things to different people so I’ll just stick to how I perceive it. To me simplicity is the absence of complications, distractions, the unnecessary and superfluous. If a website isn’t weighed down with unnecessary content, confused messages and time wasting gimmicks then the true message and purpose of the site can be understood and the user can achieve what they want to achieve without any hinderance.
A good designer finds an elegant way to put everything you need on a page. A great designer convinces you half that shit is unnecessary. — Mike Monteiro
Confidence In Your Product
Most websites are either selling or promoting some kind of product, service or content, I feel that if you truly believe in the quality of your product (whatever it may be) then your website doesn’t need to be laden with quickly annoying parallax scrolling effects, repetitive animations and similar distractions which seem a little like smoke and mirrors to me. Of course I’m not saying never have any animations or movement but everything in moderation. If you want your users to come back to you website regularly then they’ll thank you in the long run for streamlining their experience on your site and saving them time. I take a very simple approach of “Here I am, this is what I do, this is my product” which I think communicates the confidence I have in what I do and the people I design for.
Not An Aesthetic
Taking this approach doesn’t mean your websites won’t still be beautiful, elegant and aesthetically appealing, they’ll just get to the point a lot quicker and be easier to use. Having a simplistic philosophy towards design can also be seen as being minimal, but both simplicity and minimalism are in themselves not aesthetics, they are the by-product of a certain way of thinking and approach to your work.
Football is a simple game, made complicated by fools. — Joe Fagan
Form should always follow function and I try to make the form of the websites I design follow the simplest and most easy to use path whilst still being visually striking and bold.